If you operate an online store, then you need product descriptions. Every product that you sell must have a unique description. It’s never a good idea to use descriptions provided by who you’re buying the products from. Why? Google will see it as duplicate content, and your site will be penalized. The most likely scenario is that the page won’t rank for the keywords you’re aiming for. If that’s the case, then you’re missing out on a huge opportunity to receive free traffic. Your business can’t survive, and it won’t thrive if your site is full of duplicate text.
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