You can’t get away from optimizing everything these days. It seems that you spend more and more time making your pages, social accounts, and even YouTube channel optimized for internal searches. LinkedIn is no different in that you have to optimize your account and content for the best results. Everything in today’s world is based upon an algorithm. It’s our job to make sure our profiles and pages show up when a person searches for them. If it’s not your profile, then someone else is getting all the traffic.
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