Try to think of yourself as someone who is following your account. What types of content would you like to see? What would you be most likely to share with others? It’s when you answer these vital questions that you begin to understand the needs of your followers. Your job is to meet those needs, and success is right around the corner when you do. There is no way to go viral on LinkedIn or any other platform without meeting the needs of the user. The difference between LinkedIn and Facebook is that you’re not trying to meet the entertainment needs of others. It’s strictly business here, and anything short of that won’t yield the type of results that you’re after.
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