Instagram right now is hot, and many businesses are focusing on it.
You may find that Facebook or another social platform works best for your business.
It’s a good idea to make one platform your primary focus and to spend most of your energy with it.
That’s not to say your social media manager shouldn’t post to all the platforms.
They should, but the vast majority of their time should be focused on one platform with the intent of increasing your exposure.
It’s a challenging task, and it takes someone with quite a bit of discipline and focus to pull it off.